Analysis of Indian hotel industry and Hotel Blueberry international Research Paper

Analysis of Indian hotel industry and Hotel Blueberry international - Research Paper Example In terms of five star high standard hotels, there is limited competition among the suppliers as there are limited substitutes of Spa and other five-star hotel services. On the other hand, the two star and three-star hotels have several options of suppliers who used to provide services in low cost. Therefore, it is feasible that threat of suppliers’ bargaining power is moderate for Hotel Blueberry International. Buyer’s Power The metro cities and developing towns of India are very much competitive for the two and three-star hotel industry. Blueberry is entering in this kind of market segment. The target market will be very much price-sensitive and hence the newly developed hotel has to face high bargaining power of customers. Threat of Substitute In India, the substitute of low-cost two and three-star hotels are several guest house, motels and dormitories. If price-sensitive people find that the price of hotel room night crossing their budget then they can switch to those substitutes. Therefore, it can be feasible that the threat of substitute is moderate for Hotel Blueberry International. Several international hotel chains are entering in India and are tying up with the Indian hotels in order to reduce the initial cost. Moreover, high brand image and customer brand loyalty of The TAJ, HHI, Leela Palace and ITC will make the thing difficult for the new entrants who are thinking to enter in this competitive industry. Therefore, it is feasible that threat of new entrants for Hotel Blueberry International is high. ... If price-sensitive people find that the price of hotel room night crossing their budget then they can switch to those substitutes. Therefore, it can be feasible that the threat of substitute is moderate for Hotel Blueberry International. Threat of New Entrants Several international hotel chains are entering in India and are tying up with the Indian hotels in order to reduce the initial cost. Moreover, high brand image and customer brand loyalty of The TAJ, HHI, Leela Palace and ITC will make the thing difficult for the new entrants who are thinking to enter in this competitive industry. Therefore, it is feasible that threat of new entrants for Hotel Blueberry International is high. Industry Rivalry Indian low cost hotel industry is full of several potential two and three star hotels. Moreover, day-by-day due to economic slowdown and price hike in several products has made the people very much price sensitive. Therefore, it is feasible that threat of industry rivalry is high for the H otel Blueberry International. General Environment The general environment analysis will determine the impacts of external environmental factors on the Indian hotel industry. Political Several environment related regulations has restricted the business operation of this industry in India. Several difficulties in getting travel visas to India can affect the industry. Moreover, several terrorist activities and political dilemmas may create a negative impact on Indian hotel industry. Economical India is economically developing country and the Indian hotel industry is contributing a major role on the country’s GDP growth. Tourism and Hospitality sector of India is very much potential business sector. India was among those few countries that have

Rhetorical Analysis on Lux Toilet Soap Ad Essay Example for Free

Rhetorical Analysis on Lux Toilet Soap Ad Essay Lux Toilet Soap Susan Sanders Devry University Lux Toilet Soap A 1954 ad for Lux Toilet Soap states, â€Å"Luscious is the word for Greer Garson’s complexion and she keeps it that way with Lux Toilet Soap. † This statement is an example of how emotional appeal is used in the ad to grab the reader’s attention. The advertiser uses character appeal by including information about Garson’s success in the ad to make the reader want to use the product. Logical appeal is used when a refund is offered to leave the reader with no objections to trying the product. The Greer Garson Lux Toilet Soap ad was effective in raising product awareness and profits due to its usage of these appeals. Garson is pictured against a white background with a vine of grapes in hand in the ad. Purple is the color theme here, as Garson’s eye makeup, necklace and grapes are of this color. This gives the ad a sense of sophistication, warmth, luxury and even a little mystery. This grabs the reader’s attention and makes her want to read the ad. The reader’s attention is then drawn to a sentence below Garson in which the first word, â€Å"Luscious,† is of a larger font size than the rest of the text. The color pink draws the reader to look in the bottom right corner of the ad, where a Lux Toilet Soap wrapper reveals the bar of soap. This completes the attraction, femininity, and smooth texture of the ad. The image and larger-sized text are present in the advertisement to appeal to the reader’s emotion of craving for Garson’s flawless skin. Women of this time were open to ideas on how to look as beautiful as possible. This could have been to succeed in their careers or simply to please a man. Looks play a large role in any aspiring actresses success because she is trying to talk people into casting her for roles. In addition, having and taking care of a family was a very important part of women’s lives. They had to look their best in the hopes of getting a husband. This advertisement had their solution and informed the readers to use Lux Toilet Soap to get that desired look. If the picture of Garson wasn’t enough to get the reader to find character appeal in the advertisement, there is also smaller blue text at the bottom of the ad informing them of her credentials. The ad states, â€Å"Besides being beautiful, Greer Garson is intelligent (she’s lectured Shakespeare), talented (probably won more awards than any other film actress) † There is also a statement at the top of the ad promoting a movie Garson most recently starred in, â€Å"Her Twelve Men. † The ad then goes on to state her insistence on the use of Lux Toilet Soap in her home and dressing room, as well as the statistic â€Å"Greer’s used Lux for years now-she believes in it, like 9 out of 10 Hollywood stars do. This information about Garson’s career leads readers to trust in her belief of the soap’s effectiveness. It suggests that the reader should want to use the Lux soap because successful and beautiful people like Garson do. If it plays some part in Garson’s success, then the reader might have that same luck with life as well, after using Lux soap. As the reader continues through the text, the final appeal is utilized, logic. The a d states that â€Å"Miss Garson’s luscious complexion is as good a recommendation as we know of for using Lux Toilet Soap. If you find Lux isn’t everything a good soap can be, we’ll return what you paid for it. Fair enough? † After being presented this offer, the reader runs out of objections to trying the product. Reasoning tells them to buy it, try it, if it isn’t satisfactory, get a refund, and no loss would be incurred. The offer leaves the reader with a feeling of obligation to buying the product. It is important that the ad achieves this because it ultimately leads to higher sales profit. Lux Toilet Soap was not the only solution to uneven or imperfect complexion.

Ernest Hemingways Indian Camp Analysis

Ernest Hemingways Indian Camp Analysis The Indian camp is generally recognized as one of Hemingways best and most interesting short stories. It primarily focuses on the relationship between father and son, and on its attendant rites of initiation into the world of adult experience: child birth, loss of innocence and suicide. (Werlock). The boy, Nick Adams, accompanies his doctor father to the Indian camp where a pregnant woman has serious complications as she labors to give birth. Dr. Adams ultimately saves her life and that of the baby by performing a caesarian section, but, shortly afterwards, the womans husband commits suicide. The story dramatizes what is apparently the young Nick Adams first confrontation with profound personal suffering. This can be reflected in the numerous questions that he poses to his father, do ladies always have such a hard time having babies? and do many men kill themselves, Daddy? ,the afflictions and torments of life now seem clear to Nick for the first time in his life. A number of specific questions arise from this short story, such as, why does the Indian husband kill himself? What is Uncle Georges role, and why does he disappear by the end of the story? How are we supposed to feel toward Dr. Adams? although the story is consistently read as a father-son initiation tale, these sort of questions encourage a reader to look beyond the simple and benevolent fact that Dr. Adams almost surely saved the life of the Indian woman and her baby and focus attention on some more disturbing aspects of the story. (Tyler) The story Indian camp, was crafted with a lot of symbolism and other aspects of literature that are so characteristic of Hemingways, approach and technique of narrating his stories, that is, in a very simple and obvious way but full and rich with hidden meanings. These aspects of the story are what this paper will seek to look at and address, with the expectation that they will come as close as possible to what other writers have attempted to imply Hemingway meant when he wrote the short story. The story through various aspects portrays the notion of initiation, young Nick Adams is being initiated into adulthood. From the beginning of the story, nick and his father, got in the stern of the boat and then crossed over from one area to another by use of water. The water herein represents not only a means of travel but also, the cycle of life from birth to death. moreover, when they are heading back, the writer states, The sun was coming up over the hillsà ¢Ã¢â€š ¬Ã‚ ¦ this too symbolizes a new beginning for young nick who through the experience at the Indian camp, returns home ,having passed through another rite of passage. In addition, when they arrive at the Indian camp, the young Indian stopped and blew out his lantern. This literal shift from lightness to darkness represents the figurative separation for nick. He no longer is positioned in his comfort zone. The description and the meticulous details that Hemmingway has narrated in regards to the journey that they take to arrive at the Indian camp. A journey that was seemingly very long and endless. They had to travel across the river and through the forest overcoming all the obstacles and being blinded by nightfall. This journey tends to signify the passage that an individual takes after birth all the way through to adulthood, commonly referred to as the journey of life. The Indian womans screams have been going on for a long time, so long that the men of the village have purposely moved out of earshot; but Dr. Adams tells nick that the screams are not important(68) and chooses not to hear them. As a doctor, he adopts this attitude as a professional necessity in order to accomplish the difficult task of performing the operation without aesthetic. Conversely, it may indicate his callousness to the womans evident pain. Dr. Adams is coolly professional to the point of callousness. His jubilant pride in his work immediately after the operation becomes particularly pronounced when the writer writes, He was feeling exalted and talkative as football players are in the dressing room after a game. In addition when he addresses Uncle George and says, Thats one for the medical journal, George, Doing a Caesarian with a jack-knife and sewing it up with nine-foot, tapered gut leaders. Ironically this ends, the moment he realizes that his indifference to his patients screams blinded him to the acute emotional suffering of her husband in the upper bunk, suffering that directly led to the mans suicide. Readers view of DR. Adams may influence the way they interpret the Indians husbands suicide: why does he slit his throat moments after Dr. Adams has operated and the baby is successfully delivered? Do readers see a connection between the presence of Uncle George and the husbands decision to commit suicide? Is Uncle George the father? We also have to look at uncle Georges remarks to Dr. Adams, oh, youre a great man, all right(69), this could have been taken either as a seriously remark, meant to congratulate him for the successive delivery or sarcastically intended, in reference to the widely speculated thought that the born child could be his son ? The short bust of questions from Nick to his father on the significance of life and death leave him with his final thought: he feels quite sure he would never die (70). Nicks reflections on immortality, here in the protective warmth of his fathers arms, may represent his last moments of youthful innocence before he falls into such adult experiences such as romance and war which are reflected in the latter chapters of in our time. It is also worth noting the fathers cruelty in compelling his son to participate in a bloody, exquisite painful operation, which the boy is too young to see. Well before the suicide, the evidently overwhelmed young boy elects to stop watching the operation. Moreover, the fathers reference to his son as an interne indicates his egoistic motivation in compelling his son to witness the messy and painful surgery. He wants to remake his son into his own image There is also the explicit description that Hemmingway gives while relating to the graphic image of the Indian who commits suicide, His throat had been cut from ear to ear. The blood had flowed down into a pool where his body sagged the bunk. His head rested on his left arm. The open razor lay, edge up, in the blanket(69.), this great detail description is employed to show the effect that the picture had on Nick, since shortly after, he commences a conversation with his dad, whereby he questions his father about suicides. This leads changes the focus to death rather than the birth of a new child. Nick is shocked at the sight of a dead person and through this he learns that indeed life is very easy to cut short. And in addition removes the peaceful image that they had of the world, a harmless and untouched world. The birth of the baby and the subsequent death of the Indian husband is an ironic tragic event. Through this happy yet tragic chain of events, the true message of humanitys own mortality is revealed. Life gives way to death and the reverse is also true Many if not all initiation stories end with a sort of epiphany which usually signals the prime of the maturity process of the protagonist, in Indian camps, the story does not follow the conventional orthodox pattern of an initiation stories. Nick, Dr. Adams sons does not come to this accepted realization and ending, from his final thought: he feels quite sure he would never die (70). He shows that his maturity process still remains incomplete in the initiation. (Campbell) Hemingways oblique and sparse writing style encourages such open-ended questions, and his ending to the story refuses to settle on a single clear. This can be reflected in his end statements which leave the reader with more questions than answers to think and pounder about. Cited sources Campbell, Joseph. The Hero with a Thousand Faces. 3, illustrated. New World Library, 2008. Hemingway, Earnest. Indian Camp. In the Complete Short Stories of Earnest Hemingway. The Finca Vigfa Edition. New York: Charles Scribners sons, 1987. Tyler, Lisa. Student companion to Ernest Hemingway. Greenwood Publishing Group, 2001. Werlock, James P. The Facts on File companion to the American short story, Volume 2. 2. Infobase Publishing, 2010.

Theme of Carl Sagans The Demon-Haunted World :: Sagan Demon-Haunted World Essays

Theme of The Demon-Haunted World Books that promote pseudoscience are often popular and profitable. Much less marketable are those books which promote skepticism (Nickell 106). The underlying theme in the first part of Carl Sagan's book The Demon-Haunted World: Science as a Candle in the Dark is that there can be overwhelming harmful effects if science is not used as a way to observe that which is not completely understood. This means that people should study everything objectively and let popular beliefs interfere when drawing their conclusions. In the last part of the book Sagan emphasizes that education is a tool which is much too rarely utilized (Sagan 351). Even without stating it directly, Sagan's first theme stands out quite well. It doesn't lurk behind sentences, only occasionally poking its head out, it parades in front the paragraphs saying "look at me!" This is because Sagan's writing is so vivid and potent. He needs only to add a few comments and his examples explain themselves. One the most obvious places this works is when Sagan writes about medicine and its relationship to science. He describes how medicine was making huge advances until the middle ages when a lack of interest in science caused all progression to stop. There was a century where "no advances were made in any field" (Sagan 17). Disease ran rampant. Sagan then writes about how medicine today has all but eliminated many once fatal diseases. Here Sagan doesn't have to states his theme, the message is clear; where would we be without the medical advances brought about by science? When people stopped using science as a tool to look at the world th ere was chaos. In the beginning of the chapter entitled "The Path to Freedom," Sagan chronicles the rise of a young African-American named Frederick Bailey from an illiterate slave in Baltimore to becoming one of the greatest orators of his time. He changed his name to that of a character in Walter Scott's The Lady of the Lake, becoming who we know as Frederick Douglas (Sagan 353). This and the chapters after it do wonders to show just how much of a benefit one can get from an education. Sagan really has strong feelings about the power of knowledge. This probably has to do with the fact that he came from a lower middle class family and by working hard has become one of the most respected scientists in the country (Sagan preface).

Business Leader Essay

Business leaders have the ability to create opportunities, build products and systems, and inspire others to action. Please describe a time you created an opportunity, built a new product or system, or inspired others to act. The example you provide and elaborate upon may come from your professional endeavors, academic pursuits or civic engagements. I had my first taste of business activity when I just finished my high school. In that summer break, I was invited by three best friends to run a small business with a night market stall in a college zone nearby. We were so excited to take a tiny adventure independently as young adults. In the first several days, we tried our best with zealous cries of selling and lavish hospitality. However, due to the bleak business, the team was overcome by big frustration when we burned out our impulsive passion. Honestly speaking, the idea of giving up kept running in our mind. When the team sat down and started to talk about how to finish this littl e adventure properly, the sadness on our faces suddenly triggered my fighting spirit. As a future freshman at business school in xxx University, I didn’t feel resigned to terminate my first business trial without any hard effort yet. Meanwhile, I felt responsible for cheering them up as a good friend. Thus, I made a proposal and convinced them to have another try together. Firstly, we called off our regular attendance as venders, and took field observation for several days instead. We went to the night market respectively and talked to different venders every evening. Through communication with various venders, we learned some practical knowledge and skills, and further figured out our weaknesses and relevant solutions. Secondly, after taking personal conversations with some college students about their demands, I found out that our goods couldn’t meet their needs. Therefore, I optimized our purchase list and volunteered myself to take the duty of purchasing new goods. After several days of teamwork, we surprisingly noticed that our team spirit, confidence and passion had been revitalized, and restarted our business. As a result, our business began to make profit gradually. A month later, we not only sold out all of our goods, but also made a good profit, which was much mor e than our previous loss. Although it was a tiny business trial for about a month, I valued it as an opening show of my personal business world.

Apprising Employees at the San Diego Zoo

Reed Nevers Chapter 8 Case study Case study 2 November 10,2012 Online Employee performance 1. The San Diego Zoological Society finally came to the realization that they needed more from their employees even though the society was nonprofit. After further research the society decided to go with a new appraisal system to evaluate their employees. They concluded it would be an online appraisal system. The strategy behind this system was to come up with a collaboration that would coincide with the organizational goals, and give the ability of the employee to set their own goals.This idea would help prevent breakdown within the system, which allows the employees to communicate on a personal basis. This system eventually lead to a merit based platform to help pay the employees' salaries. Not only did the system reach its goals it allowed those who were slightly computer illiterate to be able to add input and it allowed the employees to record their achievements. 2. Is it worth it for the s ociety to go with an online system? There are the pros and cons.For example by changing to an online system the society will be able to streamline their efforts of recruiting, reduce paperwork, while increasing a subjective base of individuals, furthermore it allows the managers to design a process that fits their needs and ideals based upon the organization's mission. On the flipside the employees have concerns about the outcome of the sample that is generated by the software. They feel that it could be biased based upon the organizational needs instead of the employee's needs. 3.I feel that the new appraisal system will allow the employee to have the opportunity to track their performance achievements throughout the year in a simple way, this process will be beneficial to them when it comes to the annual appraisal with their managers. The managers on the other hand will have the ability to track and maintain a centralized data base of information of measures to help establish a ba seline on the employee for the annual appraisal. The online system will benefit both the employee and the manager.

Loot Plot summary Essay Example

Loot Plot summary Essay Example Loot Plot summary Paper Loot Plot summary Paper The play begins in the afternoon in Mcleavys house. A coffin stands in the room. Mcleavy is on stage mourning his wifes death. Fay enters and begins the farce by being insensitive and inappropriate for the situation. Dealing with religion, sex and death; the first two pages sets the farcical scene. Fay suggests Mcleavy, after three days of being a widower, find a new wife. Fay describes someone like herself as the perfect candidate for Mcleavys second wife. Hal enters the room he opens a wardrobe and then re locks it. Mcleavy questions what is inside but Hal moves the topic of conversation along. Mcleavy leaves to look at a wreath. While Fay and Hal converse we learn of Hals illegal past and activities. Hal also introduces us to Dennis his friend who we meet later. Hal tells us he works for an Undertaker. Mcleavy re-enters and tells us of a bank robbery where thieves got away with a fortune. The bank is described as the one next to the Undertakers. The scene is setting out the story and the missing money is becoming the centre of concentration. Dennis arrives with the cars. They ask about the damaged caused to the Undertakers in the robbery. Mcleavy and Fay leave the room and Hal and Dennis are left. Suspicions are proven to be right as Dennis explains to Hal the trouble hes had with the police. Hal reveals the plan of hiding the money in the coffin. Hal finds out Dennis has been having sex with Fay. Dennis tells Hal he would like to marry her, its the one thing I havent tried. Fay and Mcleavy re-enter the room. Fay places the ten commandments on the coffin because she was a great believer in some of them. Hal and Dennis lift the coffin and exit. Truscott then soon enters pretending to be attached to the metropolitan water board. Mcleavy is asked to go and find his water mains. Truscott acquires Fays handwriting, which he uses for evidence later on. Mcleavy enters and tells Truscott where the mains is, Truscott goes off to find it. Hal comes back and reports a flat tyre and therefore a delay of the funeral. Dennis enters and leaves with Mcleavy. Hal and Faye are left while they go to the funeral. She insists he opens the wardrobe where his mothers corpse is. She ask him what is in there and he admits straight away. She ask where the money is and he admits straight away. Fay gets in on the deal she demands her 33. 3% to help Hal get rid of the body. Fay undresses the body during the melee of this Truscotts shadow can be seen at the door. He knocks on the door. Hal cleans away the clothes and Fay lets him in. Truscott looks in the wardrobe but the body is elsewhere now. Truscott sees the body but believes it to be a dummy for a sewing exhibition. Truscott expects Hal of the robbery and tries to beat an answer out of him. Fay reports an accident and Mcleavy enters. There was a crash and the money has been brought back to the house. Mcleavy and Truscott leave to fetch an image of the pope. Dennis is told of Fays involvement he asks her to marry him. Truscott questions Dennis involvement and the act ends with Dennis hurrying out with the corpse and Truscott finding a glass eye on the floor. Truscott is examining the eye under a magnifying glass. Mcleavy and Fay enter. Truscott tries to explain something to Mcleavy when Hal and Dennis burst in with the corpse, Truscott still believes it is a dummy. Truscott explains he is a police officer. He explains he is not only looking for the robbers but the murderer of Mrs Leavy. Truscott finds a book called The trial of Phyllis Mcmahon. Nurse accused of murdering her patient He stares hard at Fay. He takes a page from the book. The page shows the killers handwriting and he matches it with the example he got from Fay earlier. Truscott cant prove anything and believes the eye he found was from the dummy. Mcleavy sees the eye and knows it is his wifes. Hal claims to of given it to Fay. Mcleavy opens the coffin to put the eye back, when he opens it he falls back as if to faint. The lid is replaced before Truscott sees inside. Finally the coffin breaks and money falls at Truscotts feet. Truscott is bribed with 25% of the money. Truscott then has Mcleavy arrested as he doesnt want in on the deal and wants Truscott arrested. The play ends with Fay finally accepting Dennis offer of marriage. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Geoffrey Chaucer section.